*Kekse & Koffer* – Travel Stories that Inspire
Elke Homburg
Travel journalist · Author · Content creator · Study tour guide
Why collaborate with me?
- Authentic storytelling that inspires readers and builds trust
- High-quality travel reports (blog + social media promotion)
- Professional content for tour operators, hotels & destinations
- A growing, engaged audience with strong purchasing power
Background
- M.A. in Literature · Trained journalist · Certified social media manager
- 20+ years as a study tour guide on three continents
- Author of travel books for leading publishers (Baedeker, Dumont, Reise Know-How)
- Former food editor at DK Publishing
- Blogger at Kekse & Koffer since 2021
Blog Performance (as of July 2025)
Kekse & Koffer went online in February 2021. Since then, more than 170 articles have been published, and the blog’s reach has grown steadily. Particularly successful are posts about sustainable travel experiences (hiking, cycling tours) in Bavaria, as well as road trips and city breaks around the world.
- Readers (Unique Visitors): 31,875 per month* (Source: Matomo, July 2025)
- Page Views: 46,637 per month* (Source: Matomo, July 2025)
*Due to GDPR requirements, readers who decline tracking on the homepage are no longer counted. This applies to about one third of my audience, so actual numbers are significantly higher. - Average engagement time: approx. 2 minutes
- Pages per visitor: approx. 1.6
- Against the overall trend, my readership continues to grow year after year.
My posts are consistently discovered and climb steadily in Google rankings: for example, my article on “Beautiful Cities in Bavaria” has ranked number 1 on Google for 2 years now—outranking both top bloggers and established newspapers. My post on “City Trip to Gdansk” holds the number 2 position (without sponsored links), and many other articles are also among the top 10 on the first page of Google search results.
Target Audience
- Travelers aged 35–70, educated, high budget
- Interests: culture, nature, culinary experiences
- Travel style: individual, sustainable, with a touch of luxury
Focus Topics
City breaks · Road trips · Outdoor adventures (hiking & cycling) · Culinary travel
Collaboration Options
- Blog articles from individual/group press trips
- Sponsored posts & advertorials (clearly marked)
- Content creation for websites, guest/customer magazines
What Partners Can Expect
- Authentic, ad-free storytelling with discreet affiliate links
- 2–3 Instagram stories per day during trips
- Highlight button on Instagram
- Partner tagging (@) across social media
- 1+ detailed blog articles with photos, permanently published
- Additional promotion via Instagram, Facebook, LinkedIn & Pinterest
👉 Kekse & Koffer stands for high-quality, personal, and trustworthy travel content that keeps readers engaged and inspires them to explore.
Excerpt from successful collaborations as a journalist and blogger in recent years
Allgäu Tourismus, Bordeaux Tourisme, Wonderful Copenhagen, Visit Faroe, Atout France, Visit Greece, Tourism Ireland, Travel Japan, Tourismusverband Kitzbüheler Alpen St. Johann in Tirol, Visit La Palma, Level8, Mein Foto, Nouvelle Aquitaine Tourism, National Tourism Organisation of Montenegro, Nürnberg Tourismus, Polen Travel, Tourismusverband Pfaffenwinkel, Sacha Lodge Ecuador, Sri Lanka Tourism, Ticino Turismo, Turespaña, Visit Scotland, Visit Singapore, Visit Wales u.v.a.
Feedback from readers and cooperation partners
Theresa Hager (Tourismusverband Kitzbühler Alpen: „Vielen Dank für den Artikel – ich finde ihn wirklich sehr gelungen 🙂.“
Juliane Franck (Visit Scotland): „Der Artikel ist ganz toll geworden!“
Alaïs Perret (Bordeaux Tourisme): „Your article is great, very valuable, I love it, thank you so much!“
Krzysztof Żwirski (Polen Travel): „It was all pleasure!“
Heli Nieminen (Visit Turku): What an amazing article about Finland overall, and lots of information and details for people who are planning a visit to Finland! This is very professional and very interesting! Thank you for Turku page, it looks great! ❤
Tuomas Paloniemi (Visit Tampere): Thank you very much for the great article!
Andreas (Leser): „Insgesamt ein begeisternder Artikel, der nicht nur die Schönheit der Westküste Neuseelands einfängt, sondern auch den Lesern Lust macht, selbst auf Entdeckungsreise zu gehen. Vielen Dank für diese mitreißende Reisebeschreibung!“ (Blogartikel Neuseeland)
Ulrike (Leserin). „Hola! SUPER TIPPS – habe mir alle angeschaut und so Santa Cruz erkundet. Richtig schöne Seite mit schönen Fotos und guter Beschreibung! Trifft total meinen Geschmack. Bin sehr froh diese Seite gefunden zu haben. Herzlichen Dank für die Mühe! Schön, dass Du Deine Eindrücke hier teilst.“ (Blogartikel Teneriffa)
Angelika (Leserin): „Auf der Suche nach Inspirationen bin ich auf Deinen Blog aufmerksam geworden.
Er sprüht nur so vor tollen Berichten und Bildern, dass ich es mittlerweile kaum erwarten kann endlich zu starten. Vielen lieben Dank für diesen wunderbaren Blog 😊.“ (Blogartikel Schottland)
Cornelia (Leserin): „Hab die Beschreibung Deiner Wanderung mit den Töchtern mit großem Interesse gelesen! Werde den Weg vielleicht im Sommer auch mit meinen beiden Mädels gehen. Ich stelle mir das sehr sehr schön vor!“ (Blogartikel Münchner Jakobsweg)
Vanessa (Leserin): „Dein persönlicher Touch, wenn du von den Begegnungen mit den Einheimischen erzählst und die kulturellen Nuancen teilst, macht den Beitrag besonders authentisch und fesselnd. Nach diesem Bericht fühlt es sich an, als wäre ich selbst auf dieser einzigartigen Reise gewesen. Vielen Dank für das Teilen deiner unvergesslichen Erfahrung!“ (Blogartikel Sri Lanka)